Get to Know Us

MOEĀ means “to dream or to imagine.”

 

In 2019, my best friend and kumu hula, Kina, invited me to partner in creating products that capture the essence of Hawaiʻi. Blending our shared roots in hula and island life, MOEĀ was born—a way to tell Hawaiʻi’s stories and share aloha through beauty and self-care.

 

Hawaiʻi is often overlooked in mainstream beauty, but we believe island-made products can share real aloha. We create with intention, infusing each item with the vibrant mana of home—because true island beauty should uplift and sustain island economy. The magic ingredient in all we do is an indescribable energy that can only be summarized as ALOHA.

 

Within a year of launching, we were honored to be featured in all Hawaiʻi Target stores, then expanded to Japan distribution and Amazon. These milestones affirmed what we’ve always felt—the world is eager for Hawaiʻi’s unique approach to beauty and self-care.

MOEĀ operations are proudly run by three generations of Pacific Islander women in Kona, Hawaiʻi. We're deeply grateful to share our dreams and moʻolelo with you—keep dreaming with us!

Me Ke Aloha,