The Story of MOEĀ

MOEĀ means “to dream or to imagine.”

In 2019, my best friend and kumu hula, Kina, invited me to partner in creating products that capture the essence of Hawaiʻi. Blending our shared roots in hula and island life, MOEĀ was born—a way to tell Hawaiʻi’s stories and share aloha through thoughtfully crafted body and home luxuries that transport the senses.

Too often, products marketed as “tropical” are mass-produced thousands of miles away from the places they claim to represent. We chose a different path. Every MOEĀ product is made here in Hawaiʻi, with high-quality, USA-sourced ingredients, so that when you experience our fragrances you are truly supporting island artisanship and economy.

We create with intention, infusing each item with the vibrant mana of home—because true island luxury should uplift and sustain the communities it comes from. The magic ingredient in all we do is an indescribable energy that can only be summarized as ALOHA.

Within a year of launching, we were honored to be featured in all Hawaiʻi Target stores, followed by distribution in Japan and expansion on Amazon. These milestones affirmed what we’ve always felt—the world is eager for Hawaiʻi’s authentic approach to body and home luxuries.

MOEĀ operations are proudly run by three generations of Pacific Islander women in Kona, Hawaiʻi. We are grateful to share our dreams and moʻolelo with you—and invite you to keep dreaming with us.

Me Ke Aloha,

Noella Callejo